Marketing on Pinterest: Do’s and Don’ts
Digital marketing has become a widely-implemented strategy for businesses to carve their place in the expansive digitized ecosystem. Many companies around the world understand that without employing digital marketing, they won’t survive the new age. With the wide audience that the social media networks and other online platforms offer, it will serve entrepreneurs well if they invest in these platforms.
In the past, multiply was a famous medium where business people promoted their products and services. Years after, Facebook and Instagram were the dominant platforms. Recently, Pinterest joined the bandwagon of popular digital marketing platforms.
Its popularity can be gauged via a new update about the latest revenue it has generated. During the 2nd quarter of 2019, it managed to increase its revenue by 62 percent. This is a year-on-year comparison.
The people behind this fast-rising digital marketing platform attributed this feat to several factors. These include the “internationalization” of its advertising business, improvement of its mechanism in measuring ad spending effectiveness, and marketing on Pinterest system.
When browsing over the latter’s pages, you could see different interesting posts. You can look for helpful tips on how to look fashionable. Some pages also recommend products to make you achieve a more youthful glow.
No matter what products or services you have, you can always turn to it for marketing assistance. However, there are certain things you need to keep in mind to maximize your presence on Pinterest.
Here are the things you should do and those you should avoid:
Make the image quality a priority. In today’s world, people are more driven by visuals. You catch their attention if you present something through images. Therefore, you must make image quality a priority when marketing on Pinterest.
Make pinning a regular activity. When you’re in this platform, pinning regularly is a must. This means that you have to be active in creating pins. Make your presence felt. Make those on Pinterest feel that you are part of the community. In short, do not just make a pin whenever you feel like doing it. Instead, make it a habit.
Be rich in descriptive words. Your impeccable vocabulary will be a great asset when marketing on Pinterest. You can maximize this great attribute in describing your pin. Therefore, you must not leave any description fields blank. You can even include some hashtags and relevant keywords to encourage more engagements.
Get inspiration from other pins. You surely bump into numerous pins each time you visit Pinterest. Get inspired by those. You can get ideas from them on how to improve your pins. However, do not plagiarize! Plagiarism is stealing, and it is a big “NO.”
Do pins that interest your target audience. The moment you join the Pinterest community, you already have a target audience in mind, right? It is, therefore, important that you only pin things that interest them. Find time to research what your target market wants. Focus on those things.
Be observant and critical. When pinning, you can observe which topics are gaining the most engagements. You could also assess the perfect time to pin to achieve amazing statistics.
Once you are already on Pinterest, do not waste the opportunity to enjoy its utmost benefits.
I am Muhammad Farooq, Site owner of www.itechsoul.com has written 1,720 articles for itechsoul, where I share unique, quality and information with the whole world. iTechSoul provides free software, new product reviews, techealth, tips & tricks, blogging, internet, my work, mobile updates, social media, technology news and more.